SheInvinko
From Savings to Success, She Invests
SheInvinko is your personalized AI chatbot designed to empower women to take control of their financial futures. With tailored investment advice, educational resources, and user-friendly guidance, SheInvinko helps you navigate the world of investing confidently and effectively. Start your journey towards financial independence today!
Be smart, start investing with your heart
Why start now?
TIME IS MONEY
Investing early allows your money to grow over time, thanks to the power of compounding. Every day you delay, you potentially lose out on significant returns. Start now to make the most of every dollar.
SECURE YOUR FUTURE
Diversifying your investments beyond simple savings accounts can provide better returns and financial security. Investing wisely helps you build a robust financial foundation, giving you peace of mind and a brighter future.
What Can You Learn from the Chatbot?
Why to invest?
Unleash the Power of Your Money
Understand the critical reasons behind investing and how it can help you build wealth, beat inflation, and achieve your financial dreams. Discover why putting your money to work is essential for long-term financial success.
How to invest?
Step-by-Step Investment
Learn the fundamentals of investing, from setting financial goals to choosing the right assets. Our chatbot guides you through the process of creating an investment strategy, managing risks, and making informed decisions to optimize your returns.
Where to invest?
Explore Diverse Investment Options
Gain insights into various investment opportunities, including stocks, bonds, mutual funds, real estate, and more. Understand the pros and cons of each option and learn how to build a diversified portfolio that aligns with your risk tolerance and financial goals.
Statistics
20
%
Lower Participation in Investing
Only 29% of women in the UK have traded or invested in stocks and shares online, compared to 47% of men. (source)
10
%
Risk Perception and Confidence
58% of women believe investing is too risky, and 52% feel they do not know enough about online trading and investing. (source)
1000
$
Potential Financial
Impact
If women invested at the same rate as men, there would be an additional $3.2 trillion in assets under management globally. (source)
Empowering stories
Eliza Fernandez Saenz, the Regional Director for Europe and Central Asia at UN Women, spearheaded an initiative to boost women’s participation in angel investing through a partnership with the European Business Angels Network (EBAN). This collaboration aims to create a gender-balanced investment landscape by promoting women-led startups and increasing the representation of women in angel networks. As a result, the number of female angel investors and the capital invested in women-led enterprises have seen significant growth, highlighting the transformative power of inclusive investment practices.

Breaking Barriers in Angel Investing
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In 2022, women investors in Dubai significantly impacted the real estate market, with a 50.7% increase in transaction volume and a 53% increase in transaction value compared to 2021. Women engaged in over 33,000 real estate transactions worth more than AED 58.8 billion. This surge in female participation underscores the UAE’s commitment to gender equality and economic empowerment, driven by robust regulatory frameworks and supportive initiatives like the UAE Gender Balance Council. Women are now not only major investors but also influential players in various roles within the real estate sector.

Women Driving Real Estate in Dubai
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Lakshmi Iyer, the Chief Investment Officer of Kotak Mahindra Asset Management, exemplifies the success women can achieve in finance. Starting with a keen interest in numbers, Lakshmi climbed the ranks to become one of Asia’s top asset managers. Her journey reflects the growing presence and influence of women in India’s financial markets. Women like Lakshmi are not only investing in stocks but also leading financial institutions, demonstrating that with the right knowledge and determination, women can excel in investing and significantly impact the financial industry .

Empowering Women in the Indian Stock Market
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Project Overview
THE GOAL OF THE PROJECT
SheInvinko is an AI chatbot designed to support and empower women to start investing and trading, helping them take control of their financial futures. Our mission is to close the gender investment gap by providing tailored financial education, personalized investment advice, and fostering a supportive community for women investors.
THE STORY BEHIND THE PROJECT
This project was created for the EIT Girls Go Circular Student Challenge, an initiative aimed at empowering young women to pursue careers in STEM by providing them with the skills and knowledge necessary to succeed. The challenge encourages innovative solutions to bridge the gender gap in various fields, including finance and investing.
Empowering stories


Diana Andreeva


Zornitsa Yaneva


Katerina Trendafilova